Great article in the S.F. Chronicle about how Pharma reps gather doctors' prescribing information to tailor their bribery marketing of gullible docs, and, hence, gullible patients.
Unlike some physicians, Drexler enjoyed visiting with drug reps, and saw them routinely; only in rare instances did he refuse to speak with them. The visit with the Berlex rep that day was typically pleasant. The rep was so friendly, in fact, that she thanked Drexler for all the prescriptions he had been writing for Berlex's pharmaceuticals.
Note the "she." Pharma reps are almost always hot-looking, ditzy, but ambitious sorority babes!
Drexler found the statement odd. He wasn't in the habit of divulging to salespeople how often he prescribed their company's drugs, so he wondered just how the rep knew. Drexler called local pharmacies and asked the pharmacists if they had any knowledge of drug reps gaining access to prescription records. But they were as befuddled as he was.
Get a clue Doc!
Then one day, a rep with whom Drexler was particularly friendly spilled the beans. He told Drexler that he and his fellow reps were provided with detailed prescription information, which was stored in their laptops, on every physician in their sales territory.
Yep, that's how it works. You gotta shake those money-makers!
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